For Better or Worse Advertising Campaign

Cherry2

Registered User
Jul 24, 2017
10
0
What are other users views on the new Alzheimer/Dementia Advertising Campaign?
 

Brisy Chris

New member
Aug 13, 2023
9
0
I don't like it, unless you have lived with someone with the condition I don't think you would understand what the lady could be going through. But any raising of awareness is better than none.
 

jennifer1967

Registered User
Mar 15, 2020
22,711
0
Southampton
maybe a bit timid. people wont know the significance of i want to go home unless you care for someone with dementia. there is also a bit of guilt tripping in using the marriage vows.
 

nitram

Registered User
Apr 6, 2011
29,925
0
Bury
I like it.
It gets rid of the forgetful old lady image and is infinitely better than the 'living well with dementia' campaign.
 

canary

Registered User
Feb 25, 2014
24,701
0
South coast
I think they missed a trick by not showing someone in a care home - the marriage vows do not mean you have to look after them at home until the end, which the ad seems to imply

Yes, its definitely better than the "living well with dementia" campaign
 

SAP

Registered User
Feb 18, 2017
1,115
0
Its very one-sided, it won’t speak to people who are not married, in single sex relationships, of different cultures . Also some people are in very rocky marriages already and dementia causes a further strain, this campaign could make them feel very guilty. It’s just too short sighted.
 

jennifer1967

Registered User
Mar 15, 2020
22,711
0
Southampton
it would be good if they let members brainstorm ideas of what should be included while caring. could they do a series of ads to reflect all the different relationships that are in a multi-cultural uk? this just seems to say that you married them so honour your vows. not very helpful.
 

Firecatcher

Registered User
Jan 6, 2020
569
0
I don’t feel the ad is hard hitting enough and it fails to give an accurate picture of what caring for someone with dementia is like for many people. As @Violet Jane pointed out it’s psychologically manipulative although I imagine coercively guilt tripping people into caring by using the marriage vows is precisely what the government wants. My husband and I wrote our own marriage vows and for better or worse was something we didn’t include.
 

Sarasa

Volunteer Host
Apr 13, 2018
7,100
0
Nottinghamshire
I think it is very well done, but I think it does unintentionally imply that you should look after your partner no matter what. A brief scene in a care home would have improved it no end.
 

try again

Registered User
Jun 21, 2018
1,308
0
It annoyed the hell out of me. Why not show the shouting, abuse and irrational behaviour. Pfffffftttt, till death 🤢🤢🤢🤢🤮🤮
 

Angtrog

Registered User
Mar 25, 2020
117
0
They are just pussy footing with the advert,should show it how it really is with the abuse and shouting sleepless nights.Only us really know what goes on Ang xx
 

Neveradullday!

Registered User
Oct 12, 2022
3,229
0
England
I wonder if anyone has seen the movie starring Anthony Hopkins. I wouldn't be interested myself, but I did see a clip when it first came out.
Did it present a realistic portrait of the thing we talk about on here? Slightly off topic - apologies.
 

Lawson58

Registered User
Aug 1, 2014
4,239
0
Victoria, Australia
I wonder if anyone has seen the movie starring Anthony Hopkins. I wouldn't be interested myself, but I did see a clip when it first came out.
Did it present a realistic portrait of the thing we talk about on here? Slightly off topic - apologies.
I saw the film and thought it was very well done. Of course being full length, it had the time to develop the reality of the confusion over a period of time and dealt with how things change and what the daughter went through in trying to understand and cope. It didn’t have the time to present all the problems of dementia but it was very powerful and moving.

I thought the recent advertisement was wispy washy, sugary and guilt inducing for those of us who longer find love for their person with dementia and who slipped into the role more by accident than by intention.

I suppose the advertisement was not targeted at carers but at the general public but it still had that happy ever after feeling that annoyed the hell out of me.
 

Neveradullday!

Registered User
Oct 12, 2022
3,229
0
England
Another two to compare and contrast

The penultimate "we're leaving at 8" one is just so sad to watch.
The last one is the best IMO - it's saying dementia doesn't discriminate, but there's a bit of hope that something could be done, may be false hope of course - I don't know.
 

nitram

Registered User
Apr 6, 2011
29,925
0
Bury
AS appear to have a blitz every now and again repeatedly screening the same ad.
I think it would be better to mix ads in the blitz
 

Kristo

Registered User
Apr 10, 2023
67
0
What’s the one with the pregnant woman at the bus stop with the older man asking her when the baby is due, and it turns out that he is her dad?