For Better or Worse Advertising Campaign
- Thread starter Cherry2
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I don't like it, unless you have lived with someone with the condition I don't think you would understand what the lady could be going through. But any raising of awareness is better than none.
maybe a bit timid. people wont know the significance of i want to go home unless you care for someone with dementia. there is also a bit of guilt tripping in using the marriage vows.
I think they missed a trick by not showing someone in a care home - the marriage vows do not mean you have to look after them at home until the end, which the ad seems to imply
Yes, its definitely better than the "living well with dementia" campaign
Yes, its definitely better than the "living well with dementia" campaign
Its very one-sided, it won’t speak to people who are not married, in single sex relationships, of different cultures . Also some people are in very rocky marriages already and dementia causes a further strain, this campaign could make them feel very guilty. It’s just too short sighted.
it would be good if they let members brainstorm ideas of what should be included while caring. could they do a series of ads to reflect all the different relationships that are in a multi-cultural uk? this just seems to say that you married them so honour your vows. not very helpful.
I don’t feel the ad is hard hitting enough and it fails to give an accurate picture of what caring for someone with dementia is like for many people. As @Violet Jane pointed out it’s psychologically manipulative although I imagine coercively guilt tripping people into caring by using the marriage vows is precisely what the government wants. My husband and I wrote our own marriage vows and for better or worse was something we didn’t include.
I think it is very well done, but I think it does unintentionally imply that you should look after your partner no matter what. A brief scene in a care home would have improved it no end.
I wonder if anyone has seen the movie starring Anthony Hopkins. I wouldn't be interested myself, but I did see a clip when it first came out.
Did it present a realistic portrait of the thing we talk about on here? Slightly off topic - apologies.
Did it present a realistic portrait of the thing we talk about on here? Slightly off topic - apologies.
How does current repeat screening (first shown March) of The Ultimate View compare with first ever TV ad in 2015?
https://forum.alzheimers.org.uk/threads/sneak-preview-of-our-new-tv-advert.82587/post-1102138 .
Link to video is
original probably suffered on migration to XenForo
Reading through whole thread is interesting.
https://forum.alzheimers.org.uk/threads/sneak-preview-of-our-new-tv-advert.82587/post-1102138 .
Link to video is
Reading through whole thread is interesting.
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I saw the film and thought it was very well done. Of course being full length, it had the time to develop the reality of the confusion over a period of time and dealt with how things change and what the daughter went through in trying to understand and cope. It didn’t have the time to present all the problems of dementia but it was very powerful and moving.
I thought the recent advertisement was wispy washy, sugary and guilt inducing for those of us who longer find love for their person with dementia and who slipped into the role more by accident than by intention.
I suppose the advertisement was not targeted at carers but at the general public but it still had that happy ever after feeling that annoyed the hell out of me.
The penultimate "we're leaving at 8" one is just so sad to watch.
The last one is the best IMO - it's saying dementia doesn't discriminate, but there's a bit of hope that something could be done, may be false hope of course - I don't know.
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