I don’t mind at all, Jancis – not ‘my’ thread – just something I thought others would be interested in and I’m so pleased they are! .... oh, and lead me not into temptation!
Agreed, some of the younger people’s concepts were quite frightening ..... ‘meals on wheels’ here to my son means someone on a motorbike with a pizza in his pannier, ordered from a mobile phone or online
..... I’ve had my teenage son look briefly at some of the programme and he could see what it would have meant for his ‘gran’ – so fully endorse what JPG1 picked up on earlier ......
I might be on a bit of crusade with this, sorry – but I so remember the ‘debate’ I had with social services who offered me/my mum bulk delivery of those wretched frozen meals ..... and could not seem to understand that someone with dementia could not manage to follow instructions to warm a meal up and ‘plate it’ ... never mind ‘sorting her freezer’ was becoming a regular pastime until we realised it was a serious health hazard that she was thawing and refreezing food ..... and therefore a freezer itself became a no-no and had to be removed.
Maybe AS could get the Hairy Bikers to ask Saatchi and Saatchi to rebrand them for nothing??????
I did love the dapper chap (again) who was reviewing S&S’s proposals and said ‘That looks rather like a bin’!
The humour and spirit in this whole campaign is just wonderful ...... hopefully why it is going to be so successful ...... and really will ‘deliver a difference’.
Love, Karen, x