We have a request from our Marketing team below
We’re privileged that so many of you share your experiences of dementia with us and each other on this forum - from the realities of just how challenging it is, to cherished memories with your loved ones.
We also understand how important it is that how Alzheimer's Society portrays dementia in our advertising is authentic and relatable. Wherever possible, we base our advertising on real stories.
With this in mind, we would love to capture some of your personal experiences to inspire our portrayal of dementia in future advertising, particularly if you have a loved one who is living with, or has passed away from, dementia. As difficult as it can be, we believe it is important to show the true reality of dementia, so dementia as a cause gets the attention it deserves.
Please share in the comments below the moments you realised your loved one with dementia was not acting like themselves. This could be things like not recognising important people in their life, a change in personality, or no longer being able to do things they used to love. Big or small, we are really interested to hear what poignant moments stick in your mind.
Your comments may be used to help inspire future advertising campaigns, and the team may reach out to you for further information. Thanks everyone.