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Discussion in 'Dementia-related news and campaigns' started by nitram, Sep 20, 2018.
Looks a bit obscure to me........ but then I have no sound on this desk top!!!
I thought for a minute they were going to start comparing how dementia brings you full circle back to being a child (immobility, incontinence, etc.) then decided that would be too scary for an ad. I'm not sure this works for me. I get the survival bit, but not sure about using the baby. A bit weird for me. The first part I found quite disturbing, but clearly that had nothing to do with portraying fear as a dementia symptom. Perhaps I'm over thinking it!
Suitable atmospheric background
Born with instinct to survive - meet every challenge - cannot survive Alzheimer's - Alzheimer's is a disease - it can be cured - we will cure it
I found the TV ad facile.
It surely cost a fortune....good money wasted.
Nitram's strapline is spot on....and free.