Alzheimer's Research latest TV advert

[nitram]

 

[maryjoan]

Looks a bit obscure to me........ but then I have no sound on this desk top!!!

 

[Marnie63]

I thought for a minute they were going to start comparing how dementia brings you full circle back to being a child (immobility, incontinence, etc.) then decided that would be too scary for an ad. I'm not sure this works for me. I get the survival bit, but not sure about using the baby. A bit weird for me. The first part I found quite disturbing, but clearly that had nothing to do with portraying fear as a dementia symptom. Perhaps I'm over thinking it!

 

[nitram]

Looks a bit obscure to me........ but then I have no sound on this desk top!!!

Suitable atmospheric background

Born with instinct to survive - meet every challenge - cannot survive Alzheimer's - Alzheimer's is a disease - it can be cured - we will cure it

 

[Hair Twiddler]

I found the TV ad facile.
It surely cost a fortune....good money wasted.
Nitram's strapline is spot on....and free.