I must admit I don't like these adverts either. Much like the mainstream news when it was announced that Bruce Willis and Julie Goodyear were diagnosed, it's all doom and gloom and claiming that someone loses a person with dementia again and again, and at the very end of one advert saying that it's Britains' biggest killer. When this advert was on today I don't know if mam processed it (most of the time she doesn't) I hit the mute button, but then again I do that with most TV adverts.
The Long Goodbye: our new advertising campaign
- Thread starter HarrietD
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i can’t watch it . suddenly i’m aware it’s on and have to distract my husband who is sitting in hard won (by me) peace and harmony to turn it off….
Will people give me much needed support or continue to turn away …. i bare my soul to ‘friends’ and ‘family’ but it makes it yet harder for me that i get little actual action . Look after yourself I’m told! so i’m going in to myself and feeling like giving up
completely with you here, i found what little i could watch …..that it was like an assault . Is this to get more donations, I think the effect of it has shattered me!
From my point of view, I find the ad OK, because I don't mind it, and my OH is beyond being able to follow it on tv herself, so she is unaffected by it.
However, the ad says something like "With dementia you don't just die once but again and again and again. That's why at Alzheimer's Society we'll be with you again and again and again" I don't understand this. The first is correct, but I'm really not sure about the second bit.
Apart from some material things supplied by the LA ASS OT - such as bed, mattress, hoist, chair, sling - and me choosing to be on this wonderful and helpful forum - wonderful and helpful carers, that is - I don't feel Alz's Soc is with me at all. I don't feel any institution is with me. Am I missing something? Presumably AS is with me if I turn to them for info or use their helpline.
In fact when my OH was diagnosed, some years ago, we had a LA ASS care assessment, and when they found out that on a means test my OH would be a self funder I was told in no uncertain terms "You're on your own. Here's a booklet with some helpful advice, info and tele numbers, but you'll have to sort out your own help if you want it" This was cruel, but accurate and we've been on our own ever since.
However, the ad says something like "With dementia you don't just die once but again and again and again. That's why at Alzheimer's Society we'll be with you again and again and again" I don't understand this. The first is correct, but I'm really not sure about the second bit.
Apart from some material things supplied by the LA ASS OT - such as bed, mattress, hoist, chair, sling - and me choosing to be on this wonderful and helpful forum - wonderful and helpful carers, that is - I don't feel Alz's Soc is with me at all. I don't feel any institution is with me. Am I missing something? Presumably AS is with me if I turn to them for info or use their helpline.
In fact when my OH was diagnosed, some years ago, we had a LA ASS care assessment, and when they found out that on a means test my OH would be a self funder I was told in no uncertain terms "You're on your own. Here's a booklet with some helpful advice, info and tele numbers, but you'll have to sort out your own help if you want it" This was cruel, but accurate and we've been on our own ever since.
I lost my Dad to Alzheimers on 16th Feb this year. It was a sudden decline, 3 days and he died. A big shock. He was in a care home. This is a much needed advertising campaign , the reality and cruelty of Dementia needs to be explained. We will be collecting for you at the celebration of his life. Thank you
Agree. My Husband didn’t lay quietly. Reinforces the view of them just sitting around. One of them being argumentative such as demanding car keys at 4am etc
Can't honestly say Alzheimer's Society was there for us either. Helpline and leaflets are all very well, but what I needed most was practical help i.e respite, and if you're self funding you need to sort it yourself. Actually, as I was caring for my mother, it was the fact that she was self-funding that mattered, even though I was the one who needed the break, and I was most certainly not self-funding on my carers allowance!
I have to agree that influencing social care structure and settings is a better way to spend the money raised for dementia charities. In my experience unless you have direct experience of this illness in your family or work you are very unlikely to contribute to the cause. The new ad didn’t work for me.
Ive now posted the ad twice on my FB asking for comments and thoughts. Absolute zero….I am sure when i post an Easter pic the likes will flood in….
Either folk have no interest in watching…..or do not know what to say,
I am interested to know whether research shows this type of ad works or not…..it clearly causes a lot of distress to sufferers and carers.
My instinct is that something less emotional BUT still real would be more effective
Either folk have no interest in watching…..or do not know what to say,
I am interested to know whether research shows this type of ad works or not…..it clearly causes a lot of distress to sufferers and carers.
My instinct is that something less emotional BUT still real would be more effective
Yes I totally get this. If you have a PWD who is self funding then you are just left to get on with it. The lack of practice advice and support is shocking.
The declared aim is to increase awareness.
Most DSF members are already aware although some new members are disturbed by the harshness of the advert. Several members struggle to keep their PWD unaware.
I've not seen any mention of the advert on main stream media which indicates a lack of increased general awareness which could lead to an increase in perceived news value.
It may be different on social media, don't know as I do not subscribe.
One thing that does get the media and general public interested in dementia is a potential cure.
There was optimism in a newspaper review this morning about a treatment being tested. The only thing was it's not expected to be available for 5 years (I've heard that before).
It's been estimated dementia costs the UK £16 billion. Most of this cost is picked up by carers, as opposed to heart disease (£13 billion) - the NHS pays most of this.
A 1p increase in income tax would raise approx £5.5 billion.
So a 3p rise would cover the lot - maybe this is where we're headed, whether people like it or not.
There was optimism in a newspaper review this morning about a treatment being tested. The only thing was it's not expected to be available for 5 years (I've heard that before).
It's been estimated dementia costs the UK £16 billion. Most of this cost is picked up by carers, as opposed to heart disease (£13 billion) - the NHS pays most of this.
A 1p increase in income tax would raise approx £5.5 billion.
So a 3p rise would cover the lot - maybe this is where we're headed, whether people like it or not.
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I found this article written in the guardian.
It seems very well balanced and expresses many of the views posted on here
An interesting read
www.theguardian.com
It seems very well balanced and expresses many of the views posted on here
An interesting read
Will this brutally honest look at dementia finally get us talking or will we turn away? | Sonia Sodha
The latest advert by the Alzheimer’s Society is shocking, but it tells the harsh reality about the disease that is the leading cause of death in Britain
www.theguardian.com
ive just read it and theres a lot to think about. one question came to mind was will people ever be willing to discuss dementia and be open to what it does to sufferers and those that care for them? would any advertizing campaign actually have people taking notice or are they just not interested?I found this article written in the guardian.
It seems very well balanced and expresses many of the views posted on here
An interesting read
Will this brutally honest look at dementia finally get us talking or will we turn away? | Sonia Sodha
The latest advert by the Alzheimer’s Society is shocking, but it tells the harsh reality about the disease that is the leading cause of death in Britain
Comment from University of Pittsburgh Research Center
https://www.adrc.pitt.edu/alzheimers-disease-and-the-long-goodbye/ .
https://www.adrc.pitt.edu/alzheimers-disease-and-the-long-goodbye/ .
The advertising industry thought it was a winner
www.moreaboutadvertising.com
MAA Ad of the Week: Alzheimer’s Society ‘The Long Goodbye’ from New Commercial Arts - More About Advertising
What do you do when you're advertising for the Alzheimer's Society? Somehow sweeten the pill even though, unlike nearly every other, disease, there isn't much sign of a breakthrough against it even though there are glimmers of light as well as the clear need for more early diagnosis (for those...
www.moreaboutadvertising.com
I`ve said it before and I will say it again - the advert is a very expensive waste of time, effort and money. Those not affected by dementia in any way, shape or form will purposely avoid considering it or talking about it because they see avoidance as a means of defence against it.
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