Did anyone see a commercial for rememberacharity.org on Channel 4 this afternoon? It horrified me.
Michael Buerk was encouraging people to leave legacies to charities in their wills. At one stage he said, '..... being of sound mind in a mad world, I will' and the shot cut to an image of a woman with dementia.
I can't get it out of my head. I've emailed both rememberacharity and the advertising standards authority to complain. I hope the ad is withdrawn, I certainly don't want to see it again.
If you really want to see it, the link is:
http://www.rememberacharity.org.uk/home.jsp?user=public
Click on view our commercial, version 2 is the one in question, I've no complaints about the other versions.
Or am I being hyper-sensitive?
Michael Buerk was encouraging people to leave legacies to charities in their wills. At one stage he said, '..... being of sound mind in a mad world, I will' and the shot cut to an image of a woman with dementia.
I can't get it out of my head. I've emailed both rememberacharity and the advertising standards authority to complain. I hope the ad is withdrawn, I certainly don't want to see it again.
If you really want to see it, the link is:
http://www.rememberacharity.org.uk/home.jsp?user=public
Click on view our commercial, version 2 is the one in question, I've no complaints about the other versions.
Or am I being hyper-sensitive?