There is a new care home near me which has all the bells and whistles and their average room price is £1200 p.w. Often they provide facilities which PWDs will not be very interested in - a cinema, a beauty salon, a high end restaurant. Hopefully you should be able to find placements which are less expensive though. My mother's CH, £800 pw, is 'homely', definitely no cinema (which she wouldn't use) but has superb care. I found it via carehome.co.uk which gave a good summary of care provided and average room rates.
In the Daily Mail today, one of the couples on the BBC have also featured , with the wife saying she can't afford the £7000 a month care fees for her husband. She has told the newspaper she has to take out a loan against her house to pay for his care. It's giving the impression that this is the only way to get the help he needs. No mention of financial assessment, social services....
That is so infuriating. But as it's the Mail I am not surprised the issue isn't properly reported.
Re your other post, my mother lived in London and had carers in each day and yes it was £22 p.h. (and £24 p.h. at weekends) very very expensive.