Yes absolutely, it’s all very well and the PWD can only have that ‘good quality of life’ whatever that may mean, at the cost of the carer’s well being. The fact remains that in spite of my initiative, his life is closing in and he is contented thankfully. It’s me who is going stir crazy at times. I have a very good friend who has moved to be near her son whose husband clearly has undiagnosed dementia of some kind, but she is a martyr to the cause, would never complain and she has just exhorted me to ‘keep on keeping on’, which for some reason rubbed me up the wrong way, I haven’t any choice for goodness sake!I have to say the ad really irritated me as well. I understand what it means, that many people in the early stages of dementia can still have a good quality of life. But it doesn't seem to take into account the carer /partner of the PWD and their need for a good quality of life as well in the way it comes across.