I think the advantage with Apple is the lack of viruses and the touch technology is extremely simple. The format is usually the same on all their devices as well so easy to move from one device to another for those that are used to Apple.
Some people really don't like Apple because the price is really hefty. My kids prefer android devices but I use both All provided by my work so none cost me a penny, fortunately. I find Apple the easiest which is how my husband ended up with an iPad. I had my own from work and he started using it to play simple games like scrabble on it, he found it so easy after initial doubt that when he got a tax rebate he went out and bought his own and hasn't looked back, that was around 6 years ago. It is still running perfectly and He uses it daily, like a routine, much less than originally but daily nevertheless. I put all our banking apps, utilities, etc on it so I can access things really easily we don't need to go into any banks, etc makes life a lot easier. What I really like about it for him is how portable it is, we go away a lot, b and bs etc. I always pack it and it means he has his games wherever we go, keeps the routine going, also got lots of our photos on it etc as it is a camera and video too. Pcs are not this useful in my mind but all to their own.