New Deal on Dementia and a new brand for Alzheimer’s Society

[SerenaS]

Hi everyone,

Alzheimer’s Society is launching an ambitious new five year strategy – the New Deal on Dementia.

>Read more about our mission to make dementia impossible to ignore<

We want to transform support for people affected by dementia, to reach more people with dementia, carers, families and friends and connect them to the support, information and services that they need.

Dementia doesn’t get the attention it deserves. We want to galvanise a movement for change to recognise the rights of people affected by dementia, break down stigma and change attitudes.

We want to lead the way in dementia research to bring the research community together and we will start by being a founding partner in the Dementia Research Institute. We will also put the knowledge and experiences of people affected by dementia at the heart of research.

Our new brand, with the strapline United Against Dementia, will help us to deliver on the New Deal for Dementia. Many people affected by dementia were involved in developing our brand. They agreed that we need to be bolder, more distinctive and more visible.



>Find out more about the new brand<

From today, you will see changes on the Alzheimer’s Society website and social media pages. We're also introducing a new look on Talking Point.

Thanks,

Serena
Online Community Manager

 

[Shedrech]

good news, SerenaS
I'm proud to be playing a tiny part in this New Deal
if there's anything certain it's that all of us here on TP are United Against Dementia
and we're walking hand in hand supporting each other

I really hope the Dementia Research Institute can come up with something to make a difference; it's badly needed

 

[LadyA]

I like the "people affected by dementia" rather than just "people living with dementia" - because it broadens the base, and includes carers, family, even neighbours- in fact anyone who has contact with people with dementia. Great scope for educating people.

Sent from my Moto G Play using Talking Point mobile app

 

[BeckyJan]

I feel this needs reporting as when I clicked on this:

https://www.alzheimers.org.uk/quick-link/online-community

and then on Order Leaflets box, a page about giving donations appears

Edited to add - I have now mentioned this on the Feedback form.

 

[SerenaS]

Thanks everyone for your comments. It's good to hear positive feedback.

I feel this needs reporting as when I clicked on this:

https://www.alzheimers.org.uk/quick-link/online-community

and then on Order Leaflets box, a page about giving donations appears

Edited to add - I have now mentioned this on the Feedback form.

Well spotted Jan - I've flagged that too and hopefully we'll get it sorted soon.

 

[Rageddy Anne]

Thousands of people will welcome this.....Thank goodness, and thanks to wherever this initiative has come from.

Joined up research is so important....And yes, the donations response to leaflets is discouraging.

 

[Saffie]

Good news, well done everyone involved and thank you.

 

[SerenaS]

Hi everyone,

We've unveiled the new look for Talking Point today.

 

[ricci1003]

Hi everyone,

Alzheimer’s Society is launching an ambitious new five year strategy – the New Deal on Dementia.

>Read more about our mission to make dementia impossible to ignore<

We want to transform support for people affected by dementia, to reach more people with dementia, carers, families and friends and connect them to the support, information and services that they need.

Dementia doesn’t get the attention it deserves. We want to galvanise a movement for change to recognise the rights of people affected by dementia, break down stigma and change attitudes.

We want to lead the way in dementia research to bring the research community together and we will start by being a founding partner in the Dementia Research Institute. We will also put the knowledge and experiences of people affected by dementia at the heart of research.

Our new brand, with the strapline United Against Dementia, will help us to deliver on the New Deal for Dementia. Many people affected by dementia were involved in developing our brand. They agreed that we need to be bolder, more distinctive and more visible.

View attachment 53705

>Find out more about the new brand<

From today, you will see changes on the Alzheimer’s Society website and social media pages. We're also introducing a new look on Talking Point.

Thanks,

Serena
Online Community Manager

Will this strategy serve as guarantee that the 'pioneering' branch of medical research still won't be identifying the cause(s) of dementia over the next 5 years?

 

[creativesarah]

I have ordered some leaflets

 

[oilovlam]

I don't wish to sound negative....but my initial thought was...."about time". I probably don't know all the initiatives that have taken place but there hasn't been much of a fight to tackle this disease. Every year there seems to be almost a 'celebration' when the number of sufferers reaches a new milestone. Nothing seems to be getting done. No new medicines. No joined up thinking. People are struggling to get affordable care homes that have the dementia expertise and the facilities.

I wish you luck....but also...about time.

 

[ricci1003]

Something in the environment conducive to stimulating this epidemic

Does it pay to run towards or away from addressing risk factors?
Especially when such factors lie right under our noses.

Alzheimer’s — A Disease Fed by Sugar
http://articles.mercola.com/sites/articles/archive/2015/08/13/sugar-alzheimers-disease-link.aspx

 

[HarrietD]

Hi ricci1003,

We're very sorry for the delay in replying, and thanks for your comments. It sounds like you're concerned about how research and identifying risks will feature in the new strategy. We address the risk factors and prevention on our website here: https://www.alzheimers.org.uk/info/20010/risk_factors_and_prevention

We also have a factsheet with more information on the risk factors for dementia: https://www.alzheimers.org.uk/download/downloads/id/1770/factsheet_risk_factors_for_dementia.pdf

You can email researchenquiries@alzheimers.org.uk with any questions, and they should be able to help further. I hope this is helpful.

 

[Saun_A]

I don't wish to sound negative....but my initial thought was...."about time". I probably don't know all the initiatives that have taken place but there hasn't been much of a fight to tackle this disease. Every year there seems to be almost a 'celebration' when the number of sufferers reaches a new milestone. Nothing seems to be getting done. No new medicines. No joined up thinking. People are struggling to get affordable care homes that have the dementia expertise and the facilities.

I wish you luck....but also...about time.

Hi oliovlam,

Thank you for your comment.

The aim of the new strategy and brand is to help us make dementia and Alzheimer’s Society impossible to ignore and underpins our ambition to reach every single person affected by the condition. We also hope to a build a growing dementia movement. This will help to fund more research (leading to new treatments), create lasting change, and improve care and support for everyone whose life is touched by dementia.

Dementia is the biggest health challenge facing society today and we need to do more. We must bring dementia out of the shadows and change the conversation from hopelessness and apathy to hope and action.

Thanks,

Saun.

Talking Point Team.